burn them and you only burn us out.

in a recent interview i was asked about how i felt about burning cd's bur who ever thought that burning CD's would turn into such a moral debate? this issue is simply one of the considerations those who download CD's illegally must consider when doing so. Here is why it hurts artists when you burn CD's:

Much like any other business or financial institution the music business is simply out to make money. If a product is not making money, then that product is discontinued. If a particular product such as a children's toy has waned in popularity and young kids stop buying that toy, then the makers cease to invest in that particular model and a new and different product is introduced. But if the product is in high demand the company will pour more money into marketing and development, and future toys of that nature will be expounded upon and developed.

It is the same with the music business. If a band is selling records then the company is willing to pour money into that band; they pour that money into the bands marketing, distribution, touring dollars and a bigger budget to record their next record. BUYING A RECORD IS LIKE CASTING A VOTE!!! If you want to see your favorite bands succeed go out and buy their record. You see, if no one buys the albums of the bands that you enjoy, then that band will be dropped from their label, and there’s a good chance you would never hear from them again.

Basically here is a rough sketch to how it works: If a band sells 50,000 records then they are allotted about 50,000 dollars to record their next record. So if everyone burned a CD instead of buying it the band may sell only 25,000 records, which sounds like a lot, but $25,000 isn't that much money when your talking about trying to make a well produced, mixed and packaged record. To put it in perspective, Korn spent over one million on just the producer alone on their last record, and pop musicians can easily spend double that on their records.

This also plays into touring. Do you want to see your favorite band live? Then buy their record so their label will give them money to tour (which is where the majority of musician’s money comes from). Contrary to popular belief, indie bands do not make as much money as one would think. The average musician on the basic indie label (Drive Thru, The Nail, Jade Tree) could make more money a year working part time at McDonald's then being in a full time touring band. Don't believe me? Ask your favorite indie band next time you see them on the road. The average indie band member makes less then half the poverty rate in America. This is not a tangent to make you feel sorry for us (after all we are living out our dreams), it is simply a request to please buy our t-shirts, come to our shows and buy our record! Because without your support we cannot survive.

I heard one individual tell me recently that he burns CD's because he heard that artists see very little of the CD sale if any. While this may be true to some point, follow me on this cycle: If we don't sell albums we won't be given money to make another one; if we don't sell records we cant go out on tour (again, which is where we make our money to live); if we don't sell records we don't get marketing money which tells you when our album is coming out and when/where our next show is in your area.

If you are seriously against giving record labels your money then please come to the band’s shows and buy our CD from us at the shows. Not only do we receive more money than if you would buy them at retail stores, but they also count towards our final sales numbers.

In conclusion: cast a vote for your favorite bands, and then go out and buy their CD. However, if you burn their album then you eventually burn them out of existence.
-estaban

Comments

Anonymous said…
interesting...I guess I never realized the logistics of everything. I suppose I shall have to stop burning cds. Thank you for the insight, esteban.
Anonymous said…
I have a foot on both sides. I download albums off the internet all the time, and if I like the album lots I will buy it. This is exectly what happened for me with Never Take Friendship Personal. I heard some songs on purevolume, downloaded the album, loved it, bought the cd, went to your show and bought a tshirt as well.

I am aware that burning or downloading cd's is hurting some artists, but if it wasnt for downloading I would never have gotten into Anberlin and hence this blog.

I guess its not clear cut.
I hope you dont hate me :P

Mark
Anonymous said…
What people don't understand is that without money industries tend to, well, die. The bands need to earn money too. I mean, if the 'wave of the future' is everyone freely swapping music, then I guess music is doomed?
Sarah Joy said…
i've got lots of friends in indie bands and its true (selling enough records to buy gas etc) and sometimes its a pretty risky thing to do but it's the music that drives them hey.

but perhaps the music industry should (as orrin has pointed out) try to work around this swapping thing. i think iTunes is a pretty cool inovation.
Scooby said…
Esteban, you put it so succinctly, I posted a link to your entry on my blog. I have friends who are musicians, prodcuers, sound engineers. This is their livelihood, and I can't in good conscience destroy their lives.
Anonymous said…
I have to admit, I don't buy CDs. I am a downloader. Guilty as charged. Downloading music is way too tempting and easy to do.
Anonymous said…
I'm a downloader, but I use iTunes Store, so you still get money from me. Then if the album still is good after some weeks of listning I buy the album because I want the real thing and the album cover.

And the whole thing that record labels take all the money, the high price and so on...fuck that, why aren't they alloved to make money like every other company? If you don't like it, start your own record label and show us that the price on a CD kan be $2 or whatev your willing to pay...
Anonymous said…
"I'm a downloader, but I use iTunes Store, so you still get money from me. Then if the album still is good after some weeks of listning I buy the album because I want the real thing and the album cover."

Holy crap, there is no way I'd ever pay $10 for a CD twice, no matter how good it is. You are just wasting money, imo.

Also, I don't think it is reasonable to charge $10 a CD online either.
Anonymous said…
Those are really good points. For the most part, I don't burn very many CDs, but usually if I do & I really like what I hear, I go out & actually buy the album & shirts & things. I do have a lot of friends that download & burn CDs, though.
Anonymous said…
did any one not know why we should not burn CDs? i think you even would not have to explain it, because its obvious! paying money means voting, it is even more obvious in music industry than other industry, because we can 'see' and 'hear' what we want and have, and people who are actually producing it. im proud of wearing anberlin-teeshirts because it means that i invest to a good (very, very good)band, and i have get connected to something wonderful going on.
very simple.
its a shame that you had to post on this issue. -meg
Anonymous said…
I VOTE ANBERLIN
Unknown said…
that's very true (about the stealing). i'm actually pretty pov at the moment so cds are a luxury for me but is still buy them when i can. thanks for the insight about buying cds from the shows. i'll do that next time.
Anonymous said…
Nicely said, now if only the rest of the world could read this. I think I might just have to go out tomorrow and cast my vote again.
Anonymous said…
Have any of you heard of Harvey Danger? Well, this past summer the finished their third album, and eariler this fall they put the whole CD including the booklet on line for free download. I am sure they spent thousands of dollards producing the record. For some bands, they just want their music heard regardless how listeners get it.
MH said…
No, don't burn CDs! You take money from my Small Group leader!

Support the bands all the way!

-mh-
Cori said…
My film-maker cousin had an interesting take on this. When products are offered at a reasonable price (ie: mp3s via the iTunes store) people are more than willing to pay for them. I guess his justification is more towards downloading over-priced software items. "Piracy" is our way of telling the market "You're overpricing your shit. Make it accessable to the average joes who need it." So in a way I guess the "illegal downloaders" are just trying to level the playing field. As I said though, this doesn't apply to music as much with new innovations such as the iTunes store. I'll buy a couple mp3's, download a couple, but the truth is, if the album is something I like, I'm going to buy the album. Most likely at a show.

*Cori
I honestly spend a lot of time in the same boat as a lot of you, where I felt like I could justify downloading the pirated music. Perfect example of one of the many ways we like to tell ourselves that something that is so blatently stealing is really not that bad. Once you look burning music for what it is, it's hard to continue doing it.

I do wonder, does the band make different amounts of money on the iTunes downloads and such, than they do from an actual CD? I can easily take a CD and import to iTunes, but is that helpful or not to the bands?
Anonymous said…
i rarely download albums. i may download the occasional single if i know i don't really like the band other than that song, but in most cases i MUST buy cds. forget morality and supporting the bands, to me there's just something about owning the cd that makes everything better.
i'm mostly kidding there. i think you have made one of the stronest arguments for buying versus downloading that i have ever heard. i kinda already knew that and that really is part of the reason i always try to buy albums, but it's good that you were here to present such a well put argument.
my only complaint, and i'd like to hear your thoughts on this, is that the people i hear most loudly screaming out against downloading music are bands like metallica who are so over the top successful that they don't really break my heart when they complain about selling 8 million albums instead of 10. of course it's completely different with indie artists and i definetely encourage everyone supporting bands off great labels like tooth and nail (my personal favorite), victory, the militia group and all those great labels. and heck, i even say that we should buy from the big hot shot rich rock stars that sell an ungodly number of cds every year. it just irks me that those with that great success are the quickest to speak out against the injustice of downloading music.
even in the christian industry, the people i hear speaking out against downloading music is steven curtis chapman, micheal w. smith, mercyme and names like that. again, my heart is not exactly breaking for those guys.
final point: you are genuine and sincere. you don't just promote downloading music to seem cool, but you don't say that we should support bands with no reasons o back up your argument. thanks for your sincerity and your thoughts on the matter.
in fact, to be honest, me and my brother split the cost of the blueprints for the black market cd a few years ago at the first cornerstone fl. i just burned a copy and let him keep the original. and even tho i bought never take friendship personal, i love blueprints so much that i really think you deserve me taking the time and money to go pick up a legit copy.
Anonymous said…
I know downloading/burning cds is technically stealing, but you also have to see the good that comes along with it. I personally bought both of your band’s cds, but I have sent copies of it to many people over the Internet. If I had not sent the copies, most likely they would not have heard the music. My friends ended up going to your shows and buying shirts and such. This stemmed from the cd that I bought but illegally reproduced for them. If I had not sent them the cd they probably would never have thought to buy it, not that they were boycotting the music industry. I know that I originally heard of your band because my roommate got a burned copy from her friend back home. When she heard you were coming to town she thought it would be fun to go to the show. If she never got the copy we would not have gone to your show and I would not have bought the cds.
I understand that money is needed for a band to work. All together I have spent about $100 in the past year on concert tickets, shirts, and cds for just your band, and that is two utility bills for me. I am also a firm believer that online music piracy acts as a catalyst for the natural selection in the music industry. Only the strong survive. Sorry if this burned you. I’ll buy you some Neosporin to put on it.
Anonymous said…
do most people have good/fast internet connections nowadays? or even a computer? like jec said: spreadin music even in places outside the US; where in lots of occassions internet isn't a standard in life's luxuries. i wonder if they even got enough money to buy a nice cd-player.

but anyways: the prices are outrageous (especially in the netherlands, i feel). actually it's so expensive i'd say music (on cd) has become luxury in stead of basic part of everyday's life.

some people can afford that luxury. i say: those who can pay for it, should pay for it. those who can't pay for it, should consider taking a heavy diet on the better pieces of life, or violate the law.

if an artist wants to spread his music, shouldn't he think of this as well? to what height would you let the price of your album go?

do you want to live off of it, or do you want people to hear it no matter what?
Anonymous said…
myspace.com does not transfer to a car like a cd can.

Honestly if I had to spend money on all of my music I would be listening to a far fewer number of artists.

My iPod alone currently has over $3000 worth of music on it. Almost all of the songs are copied from original cds that my friends or I have bought, and I would not listen to anywhere near the amount of artist that I do if paying for it was on me alone.
Anonymous said…
I utterly, totally, fully, and completely agree with this blog entry, Stephen!

I have never and will never obtain any music illegally. I *always* buy CD's-- and if I happen to only like one or two songs from a band, I will buy those tracks legally from a reputable source (iTunes or Musicmatch, for example).

Illegally getting music for free is stealing. It's wrong. And it hurts the bands.

Thank you for a great blog entry, Stephen!
Anonymous said…
i've never liked burned cd's in the first place. i love getting the cd and being able to see what the cd looks like as well as the booklet. i've always been intrested in the two.

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